2018 CMAC Commemorative Line Up Poster & T-Shirt Campaign

The first annual, 2018 CMAC Commemorative Line Up Poster & T-Shirt Campaign is taking place October 29^th – November 9^th!

For one week only, we’re excited to offer you the opportunity to receive our exclusive 2018 Season T-Shirt and/or Lineup Poster with CMAC Capital Campaign donations of $35 or more!

Your donation to the CMAC Shine Together Capital Campaign supports venue capital improvements, so more memories can be made under the CMAC stars for years to come!

Here’s how to participate:

• Make a contribution of $35 or more to CMAC’s Capital Campaign between October 29th—November 9th to receive a FREE 2018 CMAC lineup t shirt. You can make your donation here.
• Snap a photo in your 2018 Season Line Up T-shirt
• Share your CMAC t-shirt photo and why you support CMAC on social media! Use #ShineTogether, #WhyCMAC and tag @CMACevents on Facebook, Instagram and Twitter for a chance to be featured on our page!
• Invite others to get involved by contributing to the capital campaign to receive a 2018 t-shirt!

Make your donation to receive a signature 2018 CMAC Season t-shirt before it’s too late! Limited quantities available.

We hope you will participate and help us SHINE TOGETHER!

50/50 Winning ticket number: 2487466

CLAIMING A PRIZE: To claim a Prize, the holder of the randomly selected winning Raffle ticket number (a “Prize Claimant”) must contact Sponsor (Constellation Brands-Marvin Sands Performing Arts Center) and present the winning Raffle ticket within thirty (30) days of the applicable drawing. Each Prize Claimant must provide Sponsor with all information required to claim a prize (including tax identification information). The Prize Claimant will be required to execute an Affidavit of Eligibility & Liability/Publicity Release (“Affidavit”) in the form approved by Sponsor prior to receipt of the Prize. In the event that a Prize Claimant either: (a) does not notify Sponsor within thirty (30) days of the drawing; (b) is ruled ineligible for any reason; (c) refuses the Prize; or (d) does not return an executed Affidavit, then, in each such event, the Prize will be forfeited and will be retained by Sponsor. Sponsor has no obligation and is not in a position to contact holders of potential winning ticket numbers. All Prizes will be delivered to Prize Claimant and paid via check within thirty (30) days of the Prize Claimant delivering the winning Raffle ticket, executed Affidavit, and all other required documents to Sponsor. For security and safety reasons, no cash payments will be made to the Prize Claimant. Unclaimed winnings will be retained by the Sponsor for its charitable purposes. If you need more information, please call 585-394-4400.

Join us on our mission to unite our local community and make even more memories under the CMAC stars for years to come

In 1983 Marvin Sands founded CMAC (Constellation Brands-Marvin Sands Performing Arts Center) after he realized the importance arts and culture plays in the quality of the community. Today, the CMAC team works to keep Marvin’s mission alive, by bringing the community together under the CMAC stars. CMAC has grown tremendously, each year expanding its footprint in the industry and is proud to be recognized both locally and nationally, with several awards and nominations such as the 2017 ACM Large Venue of the Year nominee, #4 Top Mid-Atlantic Top Stops by VenuesNow, Best Place for Live Entertainment in the Finger Lakes by Finger Lakes Time, and rBest Concert Venue by Rochester Business Journal, to name a few.

Join Us On Our Mission

CMAC is a 501(c)(3) not-for-profit organization, and the venue’s success would not be possible without dedicated fans like you. We look to the people who love CMAC the most for support, to help us keep the CMAC experience alive, and we’re very excited to share with you the kickoff of CMAC’s Capital Campaign. This summer, we are asking those who keep CMAC in a special place in their heart, to join us on our mission to make even more memories under the CMAC stars possible for you and others in our community for years to come. We are hoping that this campaign will bring our community together and unite those have made lifelong memories at our venue so we can generate funds to further enhance your CMAC experience.

Every Detail Counts

Each and every detail at CMAC makes it a unique, one of a kind venue. That is why we take pride in helping you make memories that last a lifetime. Each time someone walks into our venue, a new story is created, and your support allows us to create experiences like no other. We love hearing about your CMAC experience because it drives us to continue to make it better than before.
Have you seen the BRAND NEW entrance way yet? CMAC was able to fund this beautiful entryway into the venue because of donations made by fans like you! In addition, we have been able to add new screens, renovations to the dressing rooms (keeping all of our CMAC stars happy) and have generated programs like Rock on Responsibly, all because of YOU!

How You Can Help

There are multiple ways to get involved in the campaign, and we encourage you to support in any way possible. One of the many ways is to upcharge your ticket purchase this season, or donate directly right on our website. If you choose to donate to our campaign we would love to reach out and hear why you love CMAC, so we can share your stories with our CMAC community!

CMAC is where memories are made and we hope that you continue to support us in the future- donation or not we are thankful for you, the fans, who truly make CMAC Shine!

To learn more about our efforts and explore other ways you can get involved, please visit cmacroc.wpengine.com/cmac-capital-campaign.

Art and the Community Unite at CMAC

CANANDAIGUA, NY – CMAC (Constellation Brands-Marvin Sands Performing Arts Center) and Cobblestone Arts Center have partnered for a new mural to be showcased at the venue this season.

Local artist, Kim Bellavia and her artist assistant Melissa Ridley, a junior at Canandaigua Academy, have been working with the help of students at Cobblestone’s Dayhab Without Walls program, to complete the mural prior to the first CMAC show. Today, the students took a trip to CMAC to add their own personal touch of creativity to the wall. The new mural will feature wings made from musical instruments and will act as a place for patrons to take photos.

“We wanted to get the community involved with the new addition to CMAC” said Lynn Freida, Executive Director at CMAC. “The Cobblestone Arts Center is an amazing asset for our local community, and we are thrilled with the partnership and the outcome so far – I’m sure our patrons will enjoy it as well. The wings provide the perfect photo op to commemorate a night under the CMAC stars.”

The official start of the CMAC season when patrons can see the mural is June 23^rd with the John Fogerty and ZZ Top concert. For a full list of the 2018 CMAC lineup visit www.cmacroc.wpengine.com, facebook.com/CMACfan, Twitter & Instagram (@CMACevents) and on the CMAC app available for download in the iTunes App Store and GooglePlay.

Cobblestone’s Dayhab Without Walls program focuses on gaining confidence and independence through experiential learning. Participants in the program range from students transitioning out of high school to senior citizens. The program consists of a combination of classes and community enrichment activities. Including trips to local museums, music venues, schools, and libraries.

The Friends of Constellation Brands – Marvin Sands Performing Arts Center (F-CMAC) is a 501(c)(3)not-for- profit organization that was formed with the mission to improve the quality of life in our community through culture, education and the arts. It is located on the campus of Finger Lakes Community College in Ontario County. CMAC was voted the Best Live Music Venue by Best of Rochester, #4 Mid-Atlantic Top Stop by VenuesNow and 2017 Academy of Country Music Large Venue of the Year nominee. For more information visit www.cmacroc.wpengine.com

Cobblestone Arts Center is a community art center offering an arts-centered day program for adults with disabilities. Cobblestone provides community classes in art, theatre, music, and dance. In addition, they have a unique after-school program and have just recently added a new theater space for live performances.  Founded in 1983, Cobblestone has always been inclusive of all ages and abilities.  Cobblestone Arts Center is a non-profit organization, receiving support from the Grover-Crask Foundation, Golisano Foundation, United Way, Canandaigua National Bank, Speedy’s Cleaners and Corby’s Collision. Please visit cobblestoneartscenter.com for more information.

The following is an article published by Nicole Sheldon of the Rochester Business Journal

Things you don’t see too often: A solar eclipse, a winning lottery ticket, an all-female leadership team. At Constellation Brands-Marvin Sands Performing Arts Center, or CMAC, you are guaranteed to find the latter.

CMAC is led by president Ginny Clark, executive director Lynn Frieda, treasurer Sandy Dominach, assistant treasurer Stephanie Gorman and secretary Barbara Laverdi.

Clark was initially tasked by Richard Sands to renovate the crestfallen former Finger Lakes Performing Arts Center in 2005. After a successful renovation that opened on time and under budget, CMAC was off and running. Led by an outside group, the venue fell into a million-dollar deficit in the first two years. That is when Sands appointed Clark president and executive director of the amphitheater.

“I knew nothing about the music business,” says Clark. “I decided that I needed some help, so I asked Richard and Rob (Sands) if we could utilize some people here at Constellation to help our business model. That’s when I went to my colleague, Sandy Dominach. She was in the finance area, and I knew she could help us develop the business plan. I knew I also needed an attorney as we formed partnerships and agreements and contracts, so I asked Barb Laverdi to join the team, and she agreed to support us.”

Frieda joined Constellation in 2011 as an intern and was hired almost two years later as hospitality and community affairs specialist. A couple years ago Clark began mentoring Frieda and showing her the ropes of the executive director role, which she officially passed on to Frieda in June 2017.

Similar to Clark, Dominach, Laverdi and Frieda do not have prior experience in the music business. Thrown into this business, the women relied on each other as they learned the ins and outs of the industry.

“It’s really a ‘learn as you go’ type of industry,” says Frieda. “Most people that have been in the industry are the ones who created it back in the 60s and 70s when touring began. Now there are people who go to music business classes in college and things like that, however, a lot of people who are on the road today don’t have a degree in it, they just learned as they went.”

Having a leadership team of all women was not a conscientious decision, says Clark. Her previous experiences working with the women she brought on to her team influenced her decision to bring them on board. It was merely coincidental that they all happened to be women.

“I had worked with these women on other Constellation projects, so we formed a trust and a respect first as colleagues at Constellation,” says Clark. “I tell people I have three rules if we’re on a team whether it’s internal or external, and they are trust, respect and communication. I think we as female leaders need to realize that if you have trust, respect and communication then it doesn’t matter who’s sitting at the table. But if you don’t have that and egos are playing out or titles are playing out, then it doesn’t work. My colleagues here share the same belief. They just want to do their job.”

Dominach adds that being a nonprofit organization, “nobody is trying to beat someone else to become the head honcho.” The women are all focused on the same exact goal: Making CMAC a superior music venue for all guests, patrons, artists and employees.

“As a team, we understand each other,” says Dominach. “We have those instincts focusing on hospitality and the experience. I don’t want to be stereotypical, but women tend to bring out the soft skills more than men. Everyone has them, but women bring them out more.”

Hospitality is a trait that all of the women on the CMAC leadership team value greatly when it comes to running the amphitheater. Clark went to school for hospitality and service management, and she completed her bachelor’s in 2006 at Rochester Institute of Technology just as she was stepping into the leading role at CMAC. Clark went on to earn her master’s from RIT in 2008 in service leadership and innovation. She used CMAC as her thesis for her capstone project on how to build a strong business model.

Clark’s vision for CMAC was clear. When it came to running the venue, she thought, “‘if I just keep service and hospitality at the forefront, the music will come.’ My vision was that even if a customer came and didn’t love the performance, they still loved the venue,” she says. “I want people to come because they feel safe, because we know how to take care of traffic, we know how to have good food that isn’t overpriced and we create a feel-good atmosphere. I think today that’s one of reasons CMAC is successful; we never changed from what we said our vision was going to be.”

When people envision women working together in the office, there is often an assumed air of cattiness that accompanies an estrogen-heavy environment. However, this group of women leaves drama at the door. They operate by leaning on one another’s strengths and focusing their energy on building a trustworthy atmosphere.

“The rule I had with my daughter when she was a little girl was this: No whining, no crying and hold my hand,” says Clark. “Now I say it here; just hold my hand. Walk side by side with me as we go through this project. No whining, let’s not get dramatic or chaotic. Let’s calmly hold hands, and we’ll get through this.”

Laverdi uses a music analogy to explain CMAC’s leadership team. Clark leads the band while all of the other women play our part, whether it is harmony or melody, to produce a successful product.

“At the risk of appearing to continue stereotypes, I believe that an all-female leadership team brings a greater emphasis on a collaborative approach than is often the case with a mixed gender team, as well as a clear recognition and understanding that the group, as a whole, is stronger than its individual parts,” says Laverdi.

Assistant treasurer Stephanie Gorman says that she and the other leaders of CMAC take things to heart when things go right, and especially when things go wrong.

“I think of CMAC as my baby; I want to see it grow and thrive and I would take it personal if it didn’t,” says Gorman.

Gorman adds that the CMAC’s leadership is a team of go-getters. Clark, for instance, is also president of the board for New York Wine and Culinary Center, which was recently rebranded as New York Kitchen, as well as senior vice president for public affairs, where she is responsible for overseeing federal government and community relations for Constellation Brands Inc.

“Women get things done,” says Gorman. “We are passionate and intense, but we bring our nurturing side to the table as well. Most of us have demanding personal and professional lives, and we manage to juggle it all by staying on top of everything all of the time.”

CMAC is more than the leadership team of women. The women look to their board of directors for guidance, and more than half of the board consists of men. Furthermore, as a nonprofit, Dominach notes that CMAC relies on the expertise from various employees, male and female, within Constellation Brands.

But at the core of CMAC are these women leaders who have led CMAC out of the darkness of debt and into the light of success. In fact, since Clark and her team took over 12 years ago, CMAC has not lost a penny.

“I think it’s very unique in this community that we have such an empowered group of female leaders that are bringing up a venue and community asset,” says Frieda. “I grew up a mile down the road from the venue—Ginny did too, which is a funny coincidence—and there are so many of us who have that story. I think it’s great that we’ve had this opportunity to bring the venue to life and keep enhancing the experience and building relationships and partnerships within the community and the industry.”

New app provides real-time show announcements, ticketing information and traffic updates

CANANDAIGUA, NY – CMAC (Constellation Brands – Marvin Sands Performing Arts Center) kicks off the month of May with the announcement of their new CMAC application available for free in the iTunes App Store and Google Play.

“With the season fast approaching, we are thrilled to launch our new CMAC app,” said Lynn Freida, executive director of CMAC. “One of our favorite features is the CMAC Map that can be viewed from the application to help patrons find their favorite food and drink throughout the venue. We have a lot of new offerings this year including pizza and the “CMAC plate,” so we hope this helps make the CMAC experience even more memorable!”

The application provides the user with immediate access to upcoming performance information, the ability to purchase event tickets, and traffic updates. Optional Push Notifications will provide up to the minute information on show days including lot closures, alternative routes, and additional updates. EagleDream Technologies designed and developed the application for CMAC following last year’s launch of the new cmacroc.wpengine.com website.

“Working on the CMAC application following the recent launch of their website was an amazing project for our team,” said Cody Dalton, EagleDream’s Director of Creative and Web. “As CMAC concertgoers ourselves, we were able to bring insight into what would be beneficial to CMAC fans before, during and after the show. We’re very proud of the result and can’t wait CMAC fans to begin using it!”

To download the CMAC app visit iTunes App Store or Google Play and search CMAC.

To be the first to learn about upcoming show announcements and for more information on CMAC visit www.cmacroc.wpengine.com, facebook.com/CMACfan, twitter.com/cmacevents, and Instagram.

The Friends of Constellation Brands – Marvin Sands Performing Arts Center (F-CMAC) is a 501(c)(3)not-for- profit organization that was formed with the mission to improve the quality of life in our community through culture, education and the arts. It is located on the campus of Finger Lakes Community College in Ontario County. CMAC was voted the Best Live Music Venue by Best of Rochester, #4 Mid-Atlantic Top Stop by VenuesNow and 2017 Academy of Country Music Large Venue of the Year nominee. For more information visit www.cmacroc.wpengine.com

CMAC enters partnerships with Impact Earth and JUST water to advance sustainability initiatives at the venue

CANANDAIGUA, NY – Today, the Constellation Brands-Marvin Sands Performing Arts Center (CMAC) announced a new sustainability initiative for the 2017 season which will be driven by partnerships with Impact Earth and JUST water.

“We are thrilled for this new initiative that will take CMAC to the next level,” said Chris Tuttle, director of venue operations at CMAC. “Recognizing our footprint and taking these next steps in becoming a sustainable venue is important not only to us, but the artists that come through and the community that supports us.”

Impact Earth, based out of the RIT – Venture Creations Clean Energy Incubator, will provide zero waste solutions at the venue through partnerships with several local organizations including Organix Green Industries, a large-scale vermicomposting facility in Seneca Castle, Can Kings Recycling of Fairport, and Finger Lakes Community College.

“Since the discussions started, it has been truly amazing to see the collaboration and partnerships form around this initiative,” said Robert Putney, Co-Founder & CEO Impact Earth. “One of the things we are most excited about, is the partnership we have developed with student volunteers at FLCC. These volunteers will be able to make an impact right on their campus — in a pretty cool setting.”

In addition to the zero waste solutions provided by Impact Earth, CMAC has also entered a partnership with JUST water, a sustainable, paper-based bottled water sourced from the base of the Adirondack Mountains outside of Glens Falls, NY with a unique set of influencers with ties to the music and entertainment industry. JUST was created by Jaden Smith, son of Will & Jada Smith, Drew FitzGerald and a group who came together to drive social and environmental impact through business.

“Both JUST and CMAC have a commitment to improving our communities,” said Drew FitzGerald , Co-Founder, JUST water. “This relationship just made sense. CMAC has really taken a leadership role in the space by striving to reduce their overall carbon footprint It is partnerships like this one, that will push others to consider new, available, alternatives to reduce their overall impacts as well. We are very proud partners.”

JUST water will be for sale throughout the venue during the 2017 season.

“As much as we love our CMAC red, we are excited for CMAC to go green,” said Ginny Clark, president and executive director of CMAC. “We can’t wait to welcome Impact Earth and JUST water to the CMAC family. These partnerships truly connect the dots and will help us do our part in making sure the stars shine brightest at CMAC.”

More information can be found at www.cmacroc.wpengine.com, facebook.com, Twitter & Instagram (@CMACevents) and on the CMAC app available for download in the iTunes App Store and GooglePlay.

About Impact Earth Founded by Robert Putney, Jr. and Elizabeth Carey, Impact Earth is a zero-waste solutions company based out of Rochester, providing individuals, businesses, and event planners with personalized training on zero waste and sustainable practices. A part of the Rochester Institute of Technology’s business incubator, Impact Earth has quickly made a name for themselves throughout Rochester and the Finger Lakes region, working with various restaurants, community festivals, music venues, farmers markets and school districts to implement zero waste policies, education, and processes within each organization.

For more information on Impact Earth, please visit: https://www.impactearthinc.org

JUST delivers everyday products that are responsibly sourced and made for improved environmental and social impact. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water ethically sourced from Upstate New York, where water is abundant. The JUST water bottle offers a 74% reduction in CO2 emissions compared to traditional plastic bottles. For more information, please visit www.justwater.com.

The Friends of Constellation Brands-Marvin Sands Performing Arts Center (F-CMAC) is a New York not-for-profit, 501(C)(3) organization. Your contribution supports our mission to improve the quality of life in our community through culture, education and the arts.